Time’s The Charm
For John Lobb
Animation
Take a whimsical stroll through London alongside a stylish man and his dog celebrating historic British shoe maker’s John Lobb rich history.
Director Steve Scott, myself and a talented team of animators created this charming animation for John Lobb celebrating their S/S 2015 collection through one man’s stylish stroll in some of the house’s most coveted styles.
— Directed by Steve Scott
Time’s The Charm
Beautifully blending traditional 2D animation with more contemporary 3D animation – Time’s The Charm is a fitting tribute to John Lobb – who after over 150 years seamlessly blend classical and modern styles. The story follows a young man and his dog as they traverse undeniably British locales including a traditional pub and fish & chip restaurant. Along the way our character is transported to a whimsical land filled with (much like most of the film) witty puns and subtle nods to the brands rich history.
The Collection
A celebration of the collection – the products featured in the animation were displayed and sold throughout John Lobb stores across the world. In addition to the film, characters and imagery taken from it was used extensively during John Lobb’s SS15 Collection show in London and their stores.
